Born x Raised: A Homage to Los Angeles Origins and Founders Founded by Chris “Spanto” Printup and Alex “2Tone” Erdmann, Born x Raised was launched in 2011 in Venice, Los Angeles. For Spanto, the brand is a love letter to his city and a statement on its evolution and gentrification. Raised in a family with Native American and Italian roots, Spanto brought a unique,...

Introduction to Born x Raised Born x Raised is a popular Los Angeles-based streetwear brand founded in 2011 by Spanto (Chris Printup) and 2Tone. Known for its authentic reflections of LA’s culture, the brand has become a voice for communities often overlooked in mainstream fashion. By emphasizing the stories and histories of neighborhoods that Spanto and 2Tone grew up in, Born x...