Charles R. Goulding and Preeti Sulibhavi discuss how U.S. toy companies are redesigning strategies, diversifying supply chains, and embracing 3D printing to overcome economic uncertainties. In the U.S., nearly 3 billion toys are sold annually, totaling a massive US$41 billion in retail sales. With 5.5% of all U.S. imports from China consisting of toys and games, the toy industry is deeply...