Hoodie Culture 101: The Stüssy Blueprint for Streetwear Domination
Streetwear was never meant to be a global fashion movement. What started as an underground counterculture in the skate, surf, and hip-hop scenes of the late 20th century has evolved into a multi-billion-dollar industry. In the early 1980s, streetwear brands were small-scale, grassroots operations, selling graphic T-shirts and hoodies straight from the trunk of a car or through word-of-mouth...
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