B2B companies still find LinkedIn one of the best ways to generate leads; however, due to its saturation, companies are struggling with limitations on connections, restrictions on automation, and increased competition on the platform. Therefore, companies that use LinkedIn must rethink their style of outreach. Traditionally, growth on LinkedIn was achieved by sending out mass amounts of...

Chatbots promise speed. Faster responses, fewer tickets, less human involvement. But anyone who has interacted with a poorly implemented bot knows the other side of the story: generic answers, misplaced confidence, and the feeling of talking to something that sounds certain while being fundamentally wrong. So the real question isn’t whether chatbots work - it’s how they’re...