The best email marketing software for beginners and small businesses includes Shopify Email and Constant Contact. Both offer easy to use interfaces for those new to email marketing. Create marketing campaigns https://stripo-cdn.stripo.email/photos/shares/Blog/giving-discounts-away-with-email-gamification.mp4Compared: and segment lists of email subscribers with intuitive functionality and integrations with ecommerce platforms , like Shopify. These email marketing services also have free plans or trials so you can test the tool before committing. Other easy email marketing platforms include Privy, ConvertKit, and Mailchimp. Sender is an all-in-one email & SMS marketing automation platform designed for ecommerce stores, startups, solopreneurs, and businesses of all sizes looking for an easy way to manage their daily email and text marketing needs. Free email marketing is a good start but might not fit all businesses. They’re best for small businesses, startups, or individuals just starting with email marketing who don’t have many people to email.

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Microsoft Outlook, a widely used email client, poses a unique challenge when it comes to GIFs. Desktop versions of Outlook 2007+ only display the first frame, while Outlook 2019 will play an animated GIF once. However, it displays , a play button over the image, which users can click to play it again. Only Outlook 365 supports , looping GIF display. When it comes to email marketing, it's important to ensure that your communications are accessible to as many people as possible. Animated gifs can actually help to increase the accessibility and inclusivity of your emails. Unlike videos or other forms of multimedia, animated gifs are compatible with a wide range of email clients and devices, including those that don't support video playback. This means that everyone, regardless of their device or email client, can see and interact with your animated gifs.

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Another thing about the email marketing platform is the email testing across devices options it can provide through its integrations. This feature can be pretty useful for your business. By checking how your emails look across all email , clients and devices, you’ll pretty much make sure nothing will get clipped. AWeber’s features can more or less ensure the quality of your email and how well it looks. Sendinblue is yet another email marketing platform with a free plan. It’s not as generous as the previous options with its 300-email daily limit, but it’s certainly still awesome for beginners.& Integrate your e-store with email marketing to boost sales. Email marketing is one of the most effective digital marketing tactics. According to Litmus data, email marketing offers the highest digital marketing ROI of all channels, returning $36 for every $1 spent.