When buying gold jewellery, one of the most important aspects to consider is its purity. Whether you're purchasing for an occasion or investment, understanding how gold purity is measured helps ensure you’re making the right choice. This guide breaks down everything you need to know before you buy gold jewelry online or in-store.

🧪 What Is Gold Purity?

The purity of gold jewellery is determined by how much actual gold is present in the piece compared to other metals like copper or silver. Pure gold is 24 karats, but it’s too soft to be used for regular jewellery. That’s why it's alloyed with other metals for durability.

🔢 Karat System Explained

The karat (K) system is the most common way to measure gold purity.

Most of the best gold jewellery is made with 22K or 18K gold — offering both purity and durability.

🔍 How Is Gold Purity Tested?

1. Hallmarking

Look for the BIS (Bureau of Indian Standards) hallmark. It certifies that your gold jewellery has been tested for purity.

2. Acid Test

A drop of nitric acid is used to check gold reaction. This is a basic purity test.

3. Electronic Tester

Advanced tools use electrical conductivity to check how pure your gold jewelry is.

4. XRF Spectrometer

This lab-grade device offers precise testing, often used by reputed jewellers selling the best gold jewellery.

🛒 Why Purity Matters When You Buy Gold Jewelry Online

When you buy gold jewelry online, it’s essential to trust brands that offer transparency. Check for:

• Hallmarked products

• Clear karat info (22K, 18K, etc.)

• Authentic certification

• Easy return policy for jewellery

Trusted platforms like Jos Alukkas make it easy to shop confidently for gold jewellery without compromising on purity.

💡 Tips to Buy the Best Gold Jewellery

• Always look for the BIS hallmark

• Understand the difference between 22K and 18K

• Verify purity details when you buy gold jewelry online

• Read reviews and choose certified sellers of the best gold jewellery

🧿 Final Thoughts

Understanding gold purity helps you make smart, valuable choices. Whether you're shopping for a simple chain or bridal set, checking karat value ensures you're getting authentic gold jewellery worth your money. And today, with so many secure platforms to buy gold jewelry online, shopping is easier than ever.

Choose purity. Choose elegance. Choose only the best gold jewellery for your loved ones and yourself.