The Digestive Health Supplements Industry is experiencing significant growth, driven by increasing consumer awareness of gut health, rising prevalence of digestive disorders, and a shift towards preventive healthcare.​

Market Overview

• Market Size (2023): USD 13.4 billion

• Projected Market Size (2033): USD 32.9 billion

• Compound Annual Growth Rate (CAGR): 9.4% from 2023 to 2033 ​

This growth is fueled by increased consumption of processed foods, sedentary lifestyles, and a growing preference for over-the-counter (OTC) health products.

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Regional Insights

• North America: Accounts for approximately 34% of global sales, driven by high consumer awareness and a strong presence of key market players. 

• Asia-Pacific: Expected to witness substantial growth due to rising health consciousness, urbanization, and increasing disposable incomes.​

Product Segmentation

• By Type:

  • Probiotics: Support gut flora balance.

  • Prebiotics: Promote the growth of beneficial bacteria.

  • Digestive Enzymes: Aid in breaking down food components.

  • Others: Includes fiber supplements and herbal formulations. 

• By Distribution Channel:

  • Pharmacies & Drugstores

  • Supermarkets & Hypermarkets

  • Online Retailers

  • Others ​

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Key Market Players

• Abbott Laboratories

• Glanbia plc

• Amway Corporation

• Bayer AG

• Pfizer Inc.

• NOW Health Group Inc.

• Herbalife Nutrition Ltd.

• Koninklijke DSM NV ​

Market Trends & Opportunities

• Preventive Healthcare: Growing emphasis on maintaining digestive health to prevent chronic diseases.​

• Product Innovation: Development of targeted supplements addressing specific digestive issues.​

• E-commerce Expansion: Increasing online sales channels offering a wide range of products.​

• Clean Label Demand: Consumer preference for natural, non-GMO, and allergen-free supplements.

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