IMARC Group, a leading market research company, has recently released a report titled “Activewear Market Size, Share, Trends and Forecast by Product Type, Material Type, Pricing, Age Group, Distribution Channel, End User, and Region, 2025-2033”. The study provides a detailed analysis of the industry, including the global activewear market share, growth, size, and industry growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

The global activewear market size was valued at USD 414.17 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 672.03 Billion by 2033, exhibiting a CAGR of 5.0% from 2025-2033.

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Activewear Market Trends in 2025

A notable trend in the activewear market is the increasing focus on inclusivity and diversity in sizing and marketing. As awareness of body positivity and representation grows, brands are recognizing the importance of catering to a broader range of body types and demographics. By 2025, it is expected that activewear companies will expand their size offerings to include more options for plus-size, petite, and tall consumers, ensuring that everyone has access to stylish and functional athletic apparel. This shift is not only about providing a wider range of sizes but also about embracing diverse models and athletes in marketing campaigns, reflecting the varied backgrounds and identities of consumers.

Additionally, brands are incorporating feedback from diverse communities to better understand their needs and preferences, leading to more thoughtful product development. This commitment to inclusivity will resonate with consumers, fostering brand loyalty and encouraging a sense of community among activewear enthusiasts. As the demand for representation continues to rise, activewear brands that prioritize inclusivity will likely thrive in a competitive market, ultimately redefining the standards of beauty and fitness in the industry.

Market Dynamics of the Activewear Market

Rise of Athleisure and Lifestyle Integration

The activewear market is experiencing a significant rise in athleisure, a trend that seamlessly integrates athletic apparel into everyday life. As consumers increasingly prioritize comfort and versatility in their clothing choices, activewear is no longer confined to the gym or sports activities. By 2025, it is expected that athleisure will dominate the fashion landscape, with brands offering stylish, functional pieces that can be worn in various settings—from casual outings to professional environments. This trend is driven by a shift in consumer behavior, where individuals seek clothing that supports an active lifestyle while also being fashionable.

Consequently, major retailers are expanding their activewear lines to include a broader range of styles, fabrics, and designs that cater to diverse consumer preferences. Collaborations between high-fashion designers and activewear brands are also becoming more common, further blurring the lines between athletic and everyday wear. As the demand for athleisure continues to grow, brands that successfully balance performance and style will likely capture a larger share of the market.

Sustainability and Eco-Friendly Practices

Sustainability is becoming a crucial focus in the activewear market, as consumers increasingly demand environmentally responsible products. By 2025, it is anticipated that brands will prioritize sustainable sourcing, production methods, and materials in their activewear lines. This shift is driven by a growing awareness of environmental issues and a desire among consumers to make ethical purchasing decisions. Many activewear companies are investing in innovative materials made from recycled plastics, organic cotton, and other eco-friendly fabrics, reducing their carbon footprint and promoting sustainability.

Furthermore, transparency in the supply chain is becoming a key factor for consumers, who are more likely to support brands that demonstrate ethical practices and social responsibility. As a result, companies are adopting circular economy principles, offering recycling programs and take-back initiatives to minimize waste. The emphasis on sustainability will not only enhance brand loyalty but also attract environmentally conscious consumers, positioning activewear brands as leaders in the movement towards a more sustainable future.

Technological Innovations and Performance Enhancement

Technological advancements are significantly impacting the activewear market, leading to the development of high-performance apparel that enhances athletic performance. By 2025, it is expected that innovations in fabric technology, such as moisture-wicking, breathability, and temperature regulation, will become standard features in activewear. Brands are investing in research and development to create garments that not only provide comfort but also improve athletic performance through enhanced functionality.

Additionally, the integration of wearable technology into activewear is gaining traction, with smart fabrics that monitor biometrics and provide real-time feedback on performance. This trend is appealing to fitness enthusiasts and athletes who seek to optimize their workouts and track their progress effectively. As consumers become more health-conscious and performance-driven, the demand for technologically advanced activewear will increase, pushing brands to continually innovate and differentiate themselves in a competitive market. The combination of style, comfort, and cutting-edge technology will be essential for brands aiming to succeed in the evolving activewear landscape.

Activewear Market Report Segmentation:

Analysis by Product Type:

  • Top Activewear
  • Bottom Activewear
  • Innerwear
  • Swimwear
  • Outerwear

Top activewear includes sports bras, tank tops, t-shirts, and sweatshirts specifically designed for exercise. This category caters to various fitness activities by offering apparel that combines comfort, breathability, and style.

Analysis by Material Type:

  • Nylon
  • Polyester
  • Cotton
  • Neoprene
  • Polypropylene
  • Spandex

Polyester dominates the market due to its outstanding durability, resistance to shrinking and stretching, and quick-drying properties, making it a preferred choice for athletic wear. Its moisture-wicking ability, along with its lightweight and breathable nature, enhances comfort and performance for athletes and fitness enthusiasts.

Analysis by Pricing:

  • Economy
  • Premium

The economy segment targets budget-conscious consumers who seek affordability without compromising on essential features. This category offers cost-effective yet durable activewear with basic moisture-wicking, breathability, and comfort, ensuring practicality for everyday use.

Analysis by Age Group:

  • 1 – 15 Years
  • 16 – 30 Years
  • 31 – 44 Years
  • 45 – 64 Years
  • More than 65 Years

The 1–15 years segment focuses on children and young teenagers, offering apparel and footwear designed for sports, physical activities, and general play. Key factors in this market include durability, comfort, safety, and easy maintenance, considering children's active lifestyles and frequent wear-and-tear.

Analysis by Distribution Channel:

  • Online Stores
  • Offline Stores

Offline stores hold the largest market share, driven by their ability to offer personalized shopping experiences and immediate product availability. This category includes brick-and-mortar retailers, sportswear chains, department stores, and discount stores, all of which play a crucial role in customer engagement.

Analysis by End User:

  • Men
  • Women
  • Kids

Women represent the largest consumer group, driven by a growing focus on fitness and overall well-being. The increasing participation of women in activities such as yoga, running, and gym workouts is fueling demand for high-quality, performance-driven activewear.

Regional Analysis:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East and Africa

North America leads the market, supported by a strong fitness culture and high consumer spending on sports and athleisure apparel. The region’s emphasis on health and wellness has resulted in greater participation in activities like gym workouts, running, and yoga, thereby increasing the demand for premium activewear.

Competitive Landscape with Key Players:

The competitive landscape of the activewear market size has been studied in the report with the detailed profiles of the key players operating in the market.

Some of These Key Players Include:

  • Adidas AG
  • ASICS Corporation
  • Columbia Sportswear Company
  • DICK's Sporting Goods Inc.
  • Forever 21
  • Gap Inc.
  • Nike Inc.
  • Puma SE
  • PVH Corp.
  • Skechers USA Inc.
  • The North Face (VF Corporation)
  • Under Armour Inc.

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Key Highlights of the Report:

  • Market Performance (2019-20234)
  • Market Outlook (2025-2033)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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