Market Overview 2025-2033

The Europe beer market size was valued at USD 152.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 181.6 Billion by 2033, exhibiting a CAGR of 1.85% from 2025-2033. The market is expanding due to rising consumer demand, craft beer trends, and premium product innovations. Sustainability initiatives, changing preferences, and technological advancements are driving growth, making it a dynamic and competitive industry.

Key Market Highlights:

✔️ Steady market growth driven by rising demand for craft, premium, and low-alcohol beers

✔️ Increasing consumer preference for sustainable and locally brewed beer options

✔️ Expanding distribution through e-commerce, breweries, and specialty retail stores

Request for a sample copy of the report: https://www.imarcgroup.com/europe-beer-market/requestsample

Europe Beer Market Trends and Drivers:

The European beer market is going through a period of change, with craft beer becoming an increasingly important part of the industry. Many consumers are choosing locally brewed options that offer unique flavors and a sense of authenticity. Independent breweries are leading this shift, focusing on traditional brewing methods, quality ingredients, and creative styles. Younger generations, especially Millennials and Gen Z, are showing a strong interest in distinctive brews and sustainable brewing practices. This demand has encouraged breweries to expand their offerings, resulting in a more diverse and competitive market.

Health and wellness trends are also influencing the market. A growing number of people are cutting back on alcohol, which has led to a steady rise in low-alcohol and alcohol-free beers. These products offer a way to enjoy the social side of drinking while supporting healthier lifestyles. Cities, in particular, are seeing a sharp increase in demand for alcohol-free options. Breweries are responding by improving the taste and variety of these beers to better match traditional ones.

The way beer is bought and sold is also changing. Online shopping and digital platforms have made it easier for people to explore and order different types of beer from home. During the COVID-19 pandemic, many breweries and retailers improved their websites and digital tools. Social media has become a useful way to share stories, connect with customers, and introduce new products. As more customers shop for beer online, having a strong presence on digital platforms has become more important.

Craft the company's popularity also reflects a larger trend toward high-end goods and distinctive experiences. A lot of customers are prepared to pay more for beer that is notable for its flavor, quality, and history. However, the rising demand for alcohol-free beer demonstrates a more conscientious approach to drinking, striking a balance between enjoyment and health.

Breweries are trying to enhance their delivery services and make the purchasing experience more convenient as online beer sales are predicted to increase dramatically. The market will keep evolving as more people choose digital solutions.

In conclusion, shifting consumer preferences, rising health consciousness, and innovative purchasing strategies are all influencing the European beer market. The industry is expected to grow steadily and sustainably over the next several years, therefore breweries that adjust via innovation, quality, and improved customer relationships stand a good chance of succeeding in this changing environment.

Europe Beer Market Segmentation: 

The report segments the market based on product type, distribution channel, and region:

Study Period:

Base Year: 2024

Historical Year: 2019-2024

Forecast Year: 2025-2033

Analysis by Product Type:

  • Standard Lager
  • Premium Lager
  • Specialty Beer
  • Others

Analysis by Packaging:

  • Glass
  • PET Bottle
  • Metal Can
  • Others

Analysis by Production:

  • Macro-Brewery
  • Micro-Brewery
  • Others 

Analysis by Alcohol Content:

  • High
  • Low
  • Alcohol-Free

Analysis by Flavor:

  • Flavored
  • Unflavored 

Analysis by Distribution Channel:

  • Supermarkets and Hypermarkets
  • On-Trades
  • Specialty Stores
  • Convenience Stores
  • Others 

Country Analysis:

  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others

Competitive Landscape:

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

Contact Us: 

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: [email protected]

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145