Lead generation is the heartbeat of any successful real estate agent or brokerage. An agent without a steady stream of qualified leads is left desperately trying to find new clients to close deals and grow his business. An effective lead-generating strategy allows agents to pinpoint potential buyers and sellers and cultivate these relationships until they are ready to enter into a transaction. With a steady generation of new leads, agents can build a solid pipeline of clients for a foreseeable and sustainable income stream. Targeted Lead Generation for Real Estate also allows agents to concentrate their time and resources on people truly motivated and interested in buying or selling. This increases their return on investment.