The global Raisins Industry, valued at USD 3.84 billion in 2023, is anticipated to grow at a compound annual growth rate (CAGR) of 4.8%, reaching approximately USD 5.34 billion by 2030. This growth is primarily fueled by evolving consumer eating habits, increased demand for healthy snack options, and the versatile use of raisins in various culinary applications.​

Market Overview

Raisins, dried grapes consumed worldwide as snacks or cooking ingredients, are produced by sun-drying grapes or using food dehydrators, retaining a nutritional profile similar to fresh grapes. Key industry players are focusing on acquisitions, product launches, and expansions to strengthen their market positions and broaden their consumer bases. ​

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Market Dynamics

Several factors are driving the expansion of the raisins market:

1. Changing Eating Habits: Urbanization and hectic lifestyles have led to a preference for ready-to-eat foods and healthy snack options. Raisins, offering a combination of nutrients, flavor, and extended shelf life, are gaining traction globally. ​

2. Culinary Versatility: Raisins are widely used in the food industry, including in smoothies, cake mixes, frozen treats, breakfast cereals, and other fruit-based products, enhancing their appeal across various consumer segments. ​

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Market Segmentation

The raisins market is segmented based on type and end-user:

• By Type:

  • Natural Seedless

  • Golden Seedless

  • Black Currant

  • Sultana: In 2023, the sultana segment held the highest market share. Sultana raisins, made from large, yellow-green Sultana grapes, are especially acidic and soft, popular in Europe and available in health food stores and gourmet shops. ​

  • Muscat

  • Monukka

• By End-user:

  • Food Industry: In 2023, this segment held the largest market share. Raisins' rich mineral content, including iron, calcium, potassium, manganese, and zinc, makes them valuable in various food products such as smoothies, cake mixes, frozen treats, and breakfast cereals. ​

  • Food Service Providers

  • Households

Regional Insights

• Europe: In 2023, Europe held the highest share of the global raisins market, accounting for 31.77% of the total. The growing consumer desire for organic and healthy foods, along with increased consumption of fruits and dried fruits, especially raisins, drives the regional market's growth. Germany has the largest country-level market share and is expected to maintain its position throughout the forecast period. ​

• Asia-Pacific: Revenue from the Asia-Pacific region is expected to grow significantly during the forecast period, driven by festival and gifting cultures in emerging countries. China and India are likely to see substantial growth in demand for sweet dried fruit due to increased disposable income and heightened health consciousness among consumers. ​

Competitive Landscape

The global raisins market features several key players focusing on strategic initiatives to enhance their market presence. These companies are engaging in acquisitions, product launches, and expansions to cater to the growing demand for raisins across various regions.​

Conclusion

The global raisins market is poised for steady growth, driven by changing consumer preferences towards healthy and convenient snack options and the versatile applications of raisins in the food industry. Manufacturers focusing on innovation and aligning their products with evolving consumer demands are well-positioned to capitalize on emerging opportunities in this dynamic market.

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