IMARC Group, a leading market research company, has recently released a report titled “Plush Blankets Market Report by Application (Residential, Commercial), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2025-2033”. The study provides a detailed analysis of the industry, including the global plush blankets market trends, share, size, and industry trends forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

The global plush blankets market size reached USD 483.6 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 874.2 Million by 2033, exhibiting a growth rate (CAGR) of 6.4% during 2025-2033.

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Industry Trends and Drivers:

• Increased consumer preference for comfort and luxury:

Increased consumer preference for comfort and luxury plays a pivotal role in the market's expansion. Plush blankets are known for their superior softness and warmth, which enhances the comfort of any living space. As consumers increasingly prioritize home comfort and seek high-quality, aesthetically pleasing products, the demand for plush blankets has surged. The market has seen a trend where consumers are willing to invest in premium products that offer both tactile comfort and a touch of luxury, reflecting a broader shift towards higher standards of living and well-being, thus creating a positive outlook for market expansion.

• The rise of online retail platforms:

The rise of online retail platforms has significantly influenced the plush blankets market. E-commerce has revolutionized the way consumers shop for home textiles, providing them with a vast array of options at their fingertips. Online platforms offer convenience, detailed product descriptions, customer reviews, and competitive pricing, which have collectively contributed to the increased accessibility of plush blankets. The growth of online shopping has allowed consumers to easily compare products and make informed purchasing decisions, thereby driving demand in the market.

Additionally, the ability of online retailers to reach a global audience has opened new avenues for market expansion.

• Growing demand in specific demographics:

The growing demand in specific demographics, particularly among millennials and Gen Z, has fueled the market's growth. These younger generations are more inclined towards products that enhance their living environments and align with their lifestyle preferences. Plush blankets, often featured in stylish and modern designs, appeal to these demographics who value both functionality and aesthetics.

Furthermore, seasonal trends and promotional campaigns targeted at these age groups have increased their interest in plush blankets, leading to higher sales and providing an impetus for the market growth.

Plush Blankets Market Report Segmentation:

Breakup By Application:

• Residential
• Commercial

The residential sector dominates due to increasing consumer demand for cozy, stylish, and high-quality home textiles for personal use.

Breakup By Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Supermarkets and hypermarkets lead in market share due to their wide reach, convenience, and extensive product offerings, making them key retail hubs for plush blankets.

Breakup By Region:

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa

North America holds the largest market share due to high consumer spending on home comfort products and a strong preference for luxury textiles.

Top Plush Blankets Market Leaders:

The plush blankets market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies.

Some of the key players in the market are:

• American Blanket Company
• Berkshire Blanket & Home Co. (SUMEC Textile and Light Industry Co. Ltd.)
• FleecePro
• Plush Addict Ltd.
• Robert Kaufman Co. Inc.
• Shannon Fabrics Inc.
• Sunbeam Products Inc. (Newell Brands Inc.)
• The Company Store
• The Home Depot Inc.
• The Northwest Group LLC
• Venus Group Inc.

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Key Highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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