As a major visual language, color has a strong visual impact, in practical applications, for any design. The first thing people see is color. The following four points are summarized on the basic visual effects of color.

I. Functionality

The function of color of kids clothes can be divided into the universal function of color and the texture characteristics of color of kids clothes. The universal function of color is based on the characteristics and science of color itself. Scientific experiments have shown that the muscles and blood circulation of the human body will change under different color light irradiation, the degree of response is: the weakest in blue light, as the color light becomes green, yellow, orange and red are enhanced in turn. The use of this phenomenon, you can achieve a certain purpose in clothing design, for example, sanitation workers and road workers work clothes, primary school students wear helmets, lifeguards wear life vests, designers usually choose red, yellow, orange and other colors, as a warning color, greatly increasing people's attention to the wearer and identification speed, thus significantly improving the safety factor of clothing.

In addition, as the seasons change, people's preferences and choices for color will also be different. In spring and early summer, people like the refreshing psychological feeling brought by blue and green tones of clothing. Especially in the summer, this kind of color fabric can play a better role in reducing the heat, so people's clothing is often the choice of soft and cold color fabric; In the gradually cold autumn and winter season, people are eager to get a warm feeling, then they will choose kids clothes with heavy colors and warm, in order to achieve the psychological warmth effect.

In addition, the symbolic and visual association of fabric color can not be ignored. For example, the professional clothing of the catering industry, which is very bright red, reminds people of cooking; Green, yellow and orange are the colors of vegetables and fruits, which can cause sour, sweet, cool and crisp taste and taste; Flesh color, pink, evokes ripe flesh and produces a sweet taste and texture. The use of this kind of color for tablecloths, napkins, etc., can form a relaxed and soft atmosphere at the same time, better promote the willingness of customers to consume.

Second, nationality

Different nations in the world have different natural geographical environments, social living environments and different religious beliefs, so different nations have different feelings and preferences for colors. These different color trends lead to different color aesthetic feelings. In our country, red has been generally considered to be a festive and auspicious color. Therefore, at the wedding, the bride wears a red dress with a red cover. And blue is the color that the minority people of our country like very much, which reflects people's preference for simple, generous, natural, quiet color psychology. For another example, Western Asia is a desert area, where people have a special preference for green; While northern Europeans prefer blue and green, Latin peoples prefer warm warm colors.

Third, humanity

People of different social status, occupations and ages will have different requirements for the color of kids clothes. Teenagers and children like bright, saturated, simple colors; Young people are in the stage of temperament publicity, like to pursue novel, unique color style; Middle-aged people prefer elegant and noble colors; And the elderly like simple and generous, clean color. People of different cultural levels also have different aesthetic requirements on the color of kids clothes. Some like implicit, some like exaggerated, some like rich colors, and some like simple.

On the other hand, people's choice of clothing also depends on their social status and economic income. People with relatively high social status and economic income tend to have low color requirements, while low-income people prefer brightly colored clothing.

Iv. Epidemic

The color of kids clothes is inextricably linked with the changes of The Times and social fashion. Therefore, popular color has become the symbol of The Times. The change of popular color has another important reason, which is that people seek new and different psychology, when a color appears in people's career for a long time, it will cause aesthetic fatigue, which prompts people to find a new color series instead. In other words, popular colors will give people a pleasant and exciting feeling, while outdated colors will make people tired and disgusted.

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