In order for sports franchises to survive in 2017, they have to be creative on social media. OK, that's total hyperbole, but fans really appreciate when their favorite teams get creative. And few sports teams are as creative as the .On Friday, they revealed one of the best moves we've ever seen from a franchise, taking the last three days to covertly and creatively lace their tweets with the lyrics from the theme song for "The Fresh Prince of Bel-Air."Carolina's team didn't tell anyone it was doing it until Friday afternoon when the plan was complete. Now go back and read the first word of our tweets from the last three days Carolina Panthers (@Panthers) So people started going back and reading and -- BAM -- mind blown.First, the actual lyrics so you can put it in Jon Teske Jersey proper perspective: Now this is a story all about howMy life got flipped-turned upside downAnd I'd like to take a minuteJust sit right thereI'll tell you how I became the prince of a town called Bel-AirSecond, in case you're some millennial reading this, the song in question: And now the tweets (the "Now" that begins the lyric is in their tweet above revealing their ploy): This is what you need to know if you plan on visiting us at training campInfo Carolina Panthers (@Panthers) Is it football season yet? Carolina Panthers (@Panthers) A look at the car & bike show with : Carolina Panthers (@Panthers) Story of the week? Find out in our roundup of headlines from around the web: Carolina Panthers (@Panthers) All our rookies know how to put in work : Carolina Panthers (@Panthers) About to make it four. Carolina Panthers (@Panthers) How does the O-Line look heading into training camp? Position Preview Carolina Panthers (@Panthers) "My prime better be now" More from Cam Carolina Panthers (@Panthers) Life is more fun with football 20 more days till training camp! Carolina Panthers (@Panthers) Got a photo that shows off your pride? Share it for a chance to win a VIP trip to training camp! Info Carolina Panthers (@Panthers) Flipped into the Dymonte Thomas Jersey end zone! This play never gets old. Carolina Panthers (@Panthers) Turned from teammate to coach. Catch up with former WR Jerricho Cotchery. Carolina Panthers (@Panthers) Upside from the start! Watch dominate this game of Pee Wee football. Carolina Panthers (@Panthers) Down to 65 Days Until Kickoff! 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Carolina Panthers (@Panthers) A look at the running backs in action : Carolina Panthers (@Panthers) Town Pride! Help Charlottean Mark Reynolds reach the All Star Game, fans! Carolina Panthers (@Panthers) Called upon to fill the void left by A.J. Klein, David Mayo is ready to step up Read More Carolina Panthers (@Panthers) Random Giveaway! RT for a chance to win a mini helmet! We'll pick a random winner by 3PM today. Carolina Panthers (@Panthers) Air Stew Carolina Panthers (@Panthers) Jehu Chesson Jersey That took work to embed the tweets, much le s come up with all of the stories. The really creative part is the bell emoji -- I pointed out what the Panthers did to my wife and she was curious how they came up with the "Bel" part of "Bel-Aire." There aren't a whole lot of things that begin that way without actually referencing the neighborhood or the show.And, now that I think about it, I actually noticed that the Panthers had some odd tweets. The phrasing of "called upon" was weird when I saw it come acro s my timeline, but I just dismi sed it as something that the team did in an odd fashion. Turns out it was part of a story all about how the Panthers flipped turned Twitter upside down.