As we age, our skin undergoes significant changes that require special attention and care. At age 40+, the most noticeable issues include decreased firmness and elasticity, the appearance of deep wrinkles, dryness and dehydration, and a deterioration in skin texture. These changes are caused by decreased collagen and elastin production, slower cellular renewal, and decreased natural hydration.

Pigmentation also becomes more pronounced. Spots caused by sun exposure and hormonal changes may become more visible and persistent. Additionally, the skin loses its density and appears thinner and weaker. 

Tips for selection and use
To achieve results in mature skincare, it's important to choose products containing highly effective active ingredients and use them consistently. Begin your morning and evening skincare routine with thorough cleansing. Cleansing oils and foams will remove impurities and makeup residue without over-drying the skin.

After cleansing, it's recommended to use a toner or lotion to restore the skin's pH balance and prepare it for subsequent products. Choose toners with hydrating and soothing ingredients, such as hyaluronic acid and aloe vera extract.

The next step is applying a serum. Serums containing retinol, peptides, and vitamin C combat the signs of aging, improving skin texture and reducing wrinkles. Apply the serum to slightly damp skin to enhance absorption and effectiveness.

Moisturizing is a key step in caring for mature skin. Use day and night creams containing hyaluronic acid, collagen, and antioxidants. Day creams should contain SPF to protect against sun damage, while night creams can be richer to provide intensive nourishment and restoration while you sleep.

Masks with collagen, clay, or algae will improve skin elasticity and unclog pores. Peels with gentle acids, such as glycolic and lactic acids, will remove dead skin cells and stimulate skin renewal.

Don't forget about the area around your eyes. The skin here is especially thin and prone to wrinkles. Use special eye creams with retinol and peptides to reduce the appearance of wrinkles and dark circles.

Sometimes sunscreen doesn't rinse off easily, leaving a sticky or filmy feeling on the skin. In these cases, you can use several methods for deeper cleansing. One effective method is double cleansing. This method involves two steps: first using an oil-based cleanser, then a water-based cleanser.

After oil cleansing, use a gentle, water-soluble cleanser to remove any remaining impurities and oil. This method ensures deep and thorough cleansing without leaving a sticky or filmy residue.

If double cleansing doesn't help, try micellar water. Dampen a cotton pad and gently wipe your face until all traces of cream are removed. Afterward, follow with a gentle cleanser to thoroughly cleanse your skin.